Privacy Policy
Effective Date: April 1, 2026
Welcome to IrinaSellsScarborough.com. This Privacy Policy explains how personal information is collected, used, disclosed, and protected in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the professional obligations of real estate registrants in Ontario regulated by the Real Estate Council of Ontario.
1. Identification of the Registrant and Brokerage
This website is operated by Irina Marchenkova, a real estate professional trading in real estate in Ontario.
All real estate services are conducted through a licensed brokerage in accordance with Ontario law. Personal information collected through this website may be shared with the brokerage and its authorized representatives where required to provide real estate services.
2. Collection of Personal Information
We collect personal information only as necessary to provide real estate services and respond to inquiries.
Information You Provide
- Name
- Email address
- Phone number
- Property preferences (buying, selling, renting)
- Financial or qualification details (if voluntarily provided)
- Messages submitted through forms
Transaction-Related Information
If you engage in real estate services, additional information may be collected, including:
- Property ownership and transaction details
- Identification required for regulatory compliance
- Agreements of purchase and sale, disclosures, and related documents
Automatically Collected Information
- IP address
- Browser and device type
- Website usage data
- Cookies and analytics information
3. Purpose of Use
Personal information is collected and used for the following purposes:
- To provide real estate services, including buying, selling, leasing, and consulting
- To communicate regarding listings, transactions, and inquiries
- To verify identity where required by law
- To comply with legal and regulatory obligations under Ontario real estate law
- To maintain transaction records as required by the brokerage and regulators
- To improve website functionality and user experience
- To provide market updates and real estate information (with consent)
4. Consent
Consent is required for the collection, use, and disclosure of personal information.
Consent may be:
- Express, such as when submitting a form or signing an agreement
- Implied, where appropriate based on the nature of the interaction
You may withdraw your consent at any time, subject to legal or contractual restrictions.
5. Disclosure of Personal Information
Personal information may be disclosed to:
- The licensed brokerage and its staff or representatives
- Other real estate professionals involved in a transaction
- Lawyers, mortgage brokers, inspectors, and other service providers
- Government or regulatory authorities where required by law
- Technology providers used to support operations (e.g., CRM systems, email platforms)
Personal information is never sold or rented.
6. Regulatory Obligations and Record Retention
Under Ontario real estate regulations and brokerage requirements:
- Certain records must be maintained for regulatory compliance
- Identity verification may be required in some transactions
- Documents related to real estate transactions must be retained for a prescribed period
As a result, some personal information cannot be deleted upon request where retention is required by law or regulation.
7. Data Security
We use reasonable safeguards to protect personal information, including:
- Secure digital storage systems
- Password-protected access
- Restricted access to authorized individuals
Despite these measures, no method of transmission or storage is completely secure.
8. Cookies and Website Tracking
This website uses cookies and similar technologies to:
- Enhance user experience
- Analyze website traffic
- Improve performance
You may disable cookies through your browser settings.
9. Third-Party Links
This website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.
10. Your Rights
Under Canadian privacy law, you have the right to:
- Request access to your personal information
- Request corrections to inaccurate information
- Withdraw consent (where applicable)
Requests may be submitted using the contact information below.
11. Marketing Communications and CASL Compliance
You may receive communications related to:
- Real estate updates
- Market insights
- Property opportunities
All communications comply with Canadian Anti-Spam Legislation (CASL).
You may unsubscribe at any time using the unsubscribe link or by contacting us directly.
12. Updates to This Policy
This Privacy Policy may be updated periodically. The most current version will always be posted on this page with the updated effective date.
13. Contact Information
For questions, access requests, or concerns regarding your personal information:
Irina Marchenkova
📧 Email: irina@loveurlife.ca
📞 Phone: 416-846-8064
